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Rolex

  • 24 Jun 2019

It is a Swiss company of wristwatches and accessories, created after the merger of Montres Rolex SA and Rolex Industrie SA.

It is considered by many as the highest expression of Swiss watchmaking, it is also one of the most famous watch brands and with the largest stock in the world, since it produces more than 2000 watches a day. In 2007, BusinessWeek magazine placed Rolex at number 71 in its ranking of the top 100 brands. Rolex is named in 2003 the official timekeeper and clock of Wimbledon, the Australian Grand Slam Tennis Open and Formula 1 starting in 2013.

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Rolex was founded in 1905 by Hans Wildorf and Alfred Davis, his brother-in-law. Contrary to popular belief, Hans Wilsdorf was not Swiss and was not a watchmaker either. Wilsdorf & Davis was the original name of what later became Rolex Watch Company. Hans Wilsdorf together with Michael Hickman registered the Rolex brand in La Chaux-de-Fonds, Switzerland, in 1908. One of their innovations was the first Oyster waterproof wristwatch in 1927. Likewise, in 1945 Rolex introduced the model Datejust, which was the first chronometer with a mechanism for automatic date change.

In 1953, the Rolex Oyster Perpetual submariner is a waterproof watch that can be submerged up to 100 meters deep and then in 1954 the Rolex GMT Master is released as the first watch that can show two different time zones at once.

The brand is the first watch manufacturer to obtain a chronometer certification for wristwatches.

In March 2012, Rolex announced that a new diving watch prototype has been developed and is part of Rolex's attempt to help dive the Challenger Deepwater DSV to the depths of the Challenger Deep, the deepest point of ocean recognition. .

Montres Tudor SA has designed, manufactured and marketed Tudor watches since 1946. Wildorf conceives the Tudor watch as a product that offers the reliability and safety of a Rolex, but at a lower price and to be distributed at authorized retail outlets. Rolex, some time later, in 2004, Montres Tudor SA interrupted the sale of the Tudor brand in the United States.

Currently there is a wide variety of watches for general use such as wall and anteroom or for personal use such as pocket or wristwatches that today are considered an accessory which you can find in many different designs both in their mechanisms as for your belts which you can find a great variety of styles and colors in our catalogs with a great range for all the brands that manufacture these watches. In our store www.kronostraps.com


Credits:

http://www.fhs.swiss/eng/latest_news.html
http://oceanictime.blogspot.com/2012/03/rolex-sea-dweller-deepsea-challenge_21.html
https://www.rolex.com/#/world-of-rolex/sports-and-culture/exploration/james-cameron-about-the-rolex-deepsea-challenge
http://w4.stern.nyu.edu/sternbusiness/fall_winter_2004/rolex.html

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